startup ui/ux design

The
challenge

The client intended to build an NFT-based play-to-earn game called “the Impossibles”. The vast collection of NFT illustrations was created for the game and our team was challenged to incorporate them into the interactive website design.

(01) The design team had to match the NFTs style with the UI part

(02) The storytelling had to blend naturally into the website, as it was key to the game.

(03) The website had to balance vivid comic-style visuals with clear game info.

Unique
experience

Designers were challenged to create a website that felt more like an interactive game than a landing page. The goal of the first milestone was to hook into the game as many people on the waiting list as possible.

(01) We researched competitors and the market to find our edge.

(02) The team designed a visual style rich in illustrations yet UX-friendly.

(03) Multiple interactions and animations created a game-like
feel.

The
result

We delivered the website matching business needs, and exceed the client’s expectations in terms of visuals, user experience & responsiveness. The website was ready to be developed to receive its first game players.

(01) The design team had to match the NFTs style with the UI part

(02) The storytelling had to blend naturally into the website, as it was key to the game.

(03) The website had to balance vivid comic-style visuals with clear game info.

Get
IN TOUCH

Delaware

16192 Coastal Highway Lewes
USA, Delaware 19958
+1 302 480 19 49

Lviv, Ukraine

Oleksy Novakivskogo Street, 3,
Lviv, Lviv Region, Ukraine, 79000

Estonia

1646 Vesivärava 50-201,
Keskilinna linnaosa
Tallin, Harju maakond, 10152