NFT collection Website

The NFT P2E
On-chain Game Website Design

The
Challenge

The client intended to build an NFT-based play-to-earn game called “the Impossibles”. The vast collection of NFT illustrations was created for the game and our team was challenged to incorporate them into the interactive website design.
1

The design team had to match the NFTs style with the UI part

2
The storytelling had to be organically incorporated into the website since it was a major part of the game scenario
3
The website had to be balanced between bright, comics-like illustrations and informative text to tell more about the game & rules

Unique
experience

Designers were challenged to create a website that felt more like an interactive game than a landing page. The goal of the first milestone was to hook into the game as many people on the waiting list as possible.

1

Extensive research was conducted to examine the competition & market proposition to see how can we stand out

2

The design team worked on a visual design that heavily relies on illustrations but follows best UX practices

3

Multiple interactions and animations were added to ensure a game-like experience on each page

The
result

We delivered the website matching business needs, and exceed the client’s expectations in terms of visuals, user experience & responsiveness. The website was ready to be developed to receive its first game players.

1

The main page featuring the story, roadmap & team members was designed to inform visitors about the game

2

The whitepaper page was added to educate the potential participants about the rules and provide some basic guidelines

3

The checkout page included the possibility to buy illustrations with Ethereum

What’s
Next?

Share your thoughts
the cat UX paradox
If users were to choose a product or service mainly for usability and UX reasons, cats would no longer exist as domestic animals