The NFT P2E
The design team had to match the NFTs style with the UI part
Designers were challenged to create a website that felt more like an interactive game than a landing page. The goal of the first milestone was to hook into the game as many people on the waiting list as possible.
Extensive research was conducted to examine the competition & market proposition to see how can we stand out
The design team worked on a visual design that heavily relies on illustrations but follows best UX practices
Multiple interactions and animations were added to ensure a game-like experience on each page
We delivered the website matching business needs, and exceed the client’s expectations in terms of visuals, user experience & responsiveness. The website was ready to be developed to receive its first game players.
The main page featuring the story, roadmap & team members was designed to inform visitors about the game
The whitepaper page was added to educate the potential participants about the rules and provide some basic guidelines
The checkout page included the possibility to buy illustrations with Ethereum