Design Concept sells
💰As simple as that – we, humans are visual creatures. The most popular service we provide is the Concept Product Design creation.
The design concept is the idea with a very basic but tangible implementation.
We see people using some simple drawings, photos, or written statements to convey the underlying concept of a product’s development to match the design, but usually, it’s not enough.
In this article, we will cover how the simple design MVP can solve high-costing problems that occur during the design process and development. Read on to know more about the product design concept, MVP, its definition, and why you need it.
What is an MVP in product design?
An MVP in product design stands for “minimum viable product,” which is a method with just enough functionality to pique the interest of early adopters and prove the viability of a new concept.
Frank Robinson coined the MVP in 2001, and Eric Ries popularized it in his book Lean Startup, making it an essential part of successful product teams throughout the world.
MVP is also known as the core of the agile methodology. This can also be defined as the lowest cost a possible item can be made, but still to satisfy customers, generating a profit and can provide value back to the company.
There are three key things about the prototype:
☝️ Focus on killing features only. Don’t try to make your MVP full of additional features — just the core.
☝️ Sell it even if it’s just a design concept. The goal of an MVP is not to get stable revenue but to get firsthand feedback from users and investors.
☝️ Know when to stop, and perfectionism is not a good friend here. Decide firmly on the deadline when you are going to invite the first users to test your product and stick to it.
What are the phases of concept product design?
The phases of the concept product design normally consist of product definition, research, UI/UX design, and the result.
- Product definition. Starting from the beginning, it’s important to get to know you better (identifying your goals, plans, ambitions, requirements etc.)
- Research. Based on the materials, more research may need to be done. If you are still unsure about the market, the team of designers dives deeper into the research.
- UI/UX design. When all the information needed about users is available – the product designers move to the design phase. At this step, the team works on various activities, from creating information architecture (IA) to the actual UI design.
- The result. A clickable minimum valuable product in Figma that you can show the investors or potential users.
🚫 What is not included?
Not included in creating a basic prototype is the software engineering process. Having designed and developed a prototype in Figma doesn’t require the involvement of a software engineer.
Who needs a product design prototype?
Not everyone, but everyone should consider having it before starting any software development or launching a new product.
- Early-stage startups inquire the most often for this service. Since it’s fast, low-cost and highly efficient, it helps them not waste time and money.
- Also, it’s quite popular with small businesses that want to test an idea. The well-established companies prefer to test their new ideas with potential minimum losses to investigate new opportunities.
- Or any other business that needs a clickable well-designed prototype in a short time.
Don’t compromise on design, but try to ship as soon as possible—find that balance. Even if it’s an InVision concept, get people to use it early. Iterate on the design often and continue to improve the design even after launch. Design is not done just because you shipped.
Why do you need a design concept?
☑️ Measure product-market fit – if you don’t have a product-market fit or are not 100% sure about it. Don’t invest too much in design and development before getting your product-market fit.
☑️ Visuals sell better. You know your startup has great value, but you need other people to know that as well. The most effective way to get that across is through good design. Humans are visual beings. You may have great technology on your hands, but if you are coming to investors with a non-tech background – a good design will help you get their attention.
☑️ Design isn’t just cosmetic – it’s a tool that connects businesses (or products) with their users.
☑️ It can hide flaws and buy you time. We recently worked with a tech startup that needed clients and investors, but they didn’t have a finished product. They had their minimum viable product ready to go, but the functionality just wasn’t there yet. Nevertheless, they managed to pitch their project, so they can evolve and make their functionality done.
What to do next? A pre-step to UI/UX design
With funds and a design concept, you may begin the development process immediately and save a lot of time. For example, we may work together to create a genuine product with our partner development agency. The solution architect will assist you in developing a plan, budget, and estimations.
Our product design team can help you translate ideas into an MVP that is clickable, highly engaging, but requires zero coding. Click here to get a quote.
