web design process
🎉 Congrats! You are on an exciting journey of designing or redesigning your website or app. We know the drill. This website is a product of 4-month long redesign process. In the article we will share 6 critical tips that allowed us to cut the ui ux design cost.
People expect good design, which means you may lose your customer if you fail to satisfy their visual needs. More and more people get to know the importance of good design, but user experience design is much more than that.
This process takes some time and recourses. The timeline depends on the complexity of your tasks, but normally we would allocate at least three months for the proper UI/UX design process, which includes:
- mood boards creation,
- wireframes concepts, and
- finishing up with the UI part.
Patience is important! If you rush things out, you may end up with a website or app that is not accomplishing the primary goals of your business. Then you’ll have to start the procedure over from scratch.
You don’t want your website to look like this, right? 🙂
User-centred design (UX) begins with a thorough knowledge of the people using the product and then offers them simple, straightforward, and enjoyable experiences.
Does it seem like this is a waste of time? But, not about the process.
We picked 6 pieces of advice on what can save you some money on your next UI UX design while collaborating with a design agency.
6 tips to stay within a budget for app or web design process
1. Start with setting your primary business goals
- What is the primary goal of the website or app?
- Is it converting users into customers, selling products, getting registrations?
- What is the key goal?
- Why are you creating this website/app?
For example, our key goal is to convert users into MQL (marketing qualified lead), making us capable of contacting the person. So we need people who are browsing our page to give us their contact info to get back to them and discuss our cooperation.
Secondary goals we set for ourselves were about educating people about our services and expertise and showcasing our work.
☝️So, define your primary and secondary business goals before starting any design process.
2. Do you know your customer? Do you know them well enough?
Stop the guesswork, do your research. If you are unsure how to conduct extensive research, the UI/UX designers or marketing specialists can do it together. User interviews are the best method for doing this.
You can not assume what people know or how they navigate your website. This is a template we follow:
Normally, we would develop up to 5 personas, each with different pain points, goals, and interests. Not only does the geolocation matter, but going deeper into the persona’s lifestyle is essential.
3. Collect all the visual materials you have created: brand books, pdf etc.
Make sure to pass any marketing materials you have to your design vendor. It will help them get your desired look and provide you with visuals that define your brand.
If you have a brand book, it should be included with the tone of voice. If you are up for a new design and style, you may discuss with designers that you want to go beyond your visual guidelines and what you have already done.
Some great examples of brand guidelines:
4.Get a free consult from a UI/UX lead designer
There are tons of agencies offering free consultations. Why not use it?
Reach out, tell about your goals and challenges and listen to what people suggest. It is also important to talk to people, ask questions and decide who you want to work with. Ask friends for recommendations if someone has already been working with other agencies. Most of our new clients are from our past clients.
5. Reach out to the top 5 agencies and compare the estimate you get
6. Demand a design brief
Before getting started, always make sure you get a brief from the agency. It’s a document that helps designers and people working on your project understand your business better. Some common brief questions are:
- Can you describe what your company does?
- What are the long-term goals of your company?
- Are there any design styles you do not like?
- How does your target audience currently discover your company?
- What material will you be providing me for this project?
Do your homework to cut UI UX design costs. Before you start, make sure you have all the info you need, talk to the right people, ask around and don’t be afraid to ask questions. Outsource web design when you feel you are ready, or at least you know what questions to ask.
Don’t hesitate and get a free professional review from our lead UI/UX designer on short notice!